Marketing Research

Banks with the clearest customer view retain a sustainable advantage.

Our consumer and commercial marketing research identifies customer trends and forms the foundation of our consulting core.  We offer full service custom research in addition to syndicated studies.  Our flagship study, the Consumer Financial Life Survey, has interviewed 25,000 US households since it began in 2009. 

Our experts ask the right questions and attend to the highest analytical standards.  We advise clients on the most pressing questions of product design, customer loyalty, channel optimization and more.