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Commercial Card Benchmark
An important growth engine for banks, the US commercial card issuing industry faces strong competition and compressed margins. Purchase volumes continue to grow at a rapid pace, yet aggressive sales tactics erode profitability and threaten to make commercial card a commodity processing market.
GCI’s Commercial Card Benchmark equips issuers to forge a profitable route in this intensifying climate. The study’s detailed insights enable issuers to develop market focus and pricing strategies tailored to specific market segments and geographies. Imagine, for example, the ability to develop a data-driven pricing strategy for construction companies with $40-100 million dollars in annual revenue located in South Florida.
With an eye to opportunity, the benchmark helps participants identify the most profitable client segments, drive best-in-class spend performance, and make highly targeted, data-driven pricing decisions.